Offline and online public relations (PR) are a fundamental part for consolidating the relationship between the organization and its different audiences; through communication and information regarding objectives and goals set by the company. Therefore, the company promotes a favorable climate of trust and a sense of belonging of its consumers towards the company; brand or product. To achieve this link and communication, public relations are based on the connection with the target media; as well as relevant information content, which, to make it happen, has to develop a series of traditional communication......

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