Having a website can be considered practically mandatory for brands and companies; this not only helps to manifest the presence in the digital world. But it can also provide important impulses to sales or the realization of other objectives.
Therefore, to take advantage of the benefits of a website is essential to position it in search engines; and to achieve this goal, applying SEO techniques is essential. Did you know that during 2017 Google contributed 79% of the traffic for searches on desktop devices?
The figures mentioned above are just a reflection of how important work can be to achieve the opportunities that the Internet can provide.
In fact, according to a HubSpot report; 61 percent of marketers consider search engine optimization and increasing organic presence as priority tasks within Inbound Marketing efforts.
So, if your company is looking to position itself in search engines. It will only start your SEO efforts, it is ideal to pay attention to these 3 basic actions; that you must apply in your SEO strategy.
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Internal backlinks
This is a task that consists of linking the contents of your site with others within the same site; the action consists of recommending to users, other entries to readers related to the subject under discussion; because in this way improves the visibility of pages and search engines, such as Google .
In this way we seek to index our content or website and thus appear in the results and generate organic traffic.
For this task to be effective; it is advisable to use anchor texts or descriptive anchor text to help the user and search engines better identify where the link is going.
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Usability and content of the website
Those who are in charge of managing websites, should consider design from 2 perspectives, SEO and user experience.
Today there is a saturation of content, people have more things to see and, consequently, less time for all those who seek to get their attention.
If your site has very long paragraphs of content (text); they may not decide to continue reading. It’s ideal for your site, as well as the content of your blog, to be divided into sections so that search engines can move better by analyzing them and people can navigate better; that is, the content is more digestible and visitors can go directly to what they consider more relevant or attractive.
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Own content management
Finally, it is important to emphasize the importance of having a blog within the website; both consumers and customers; as well as search engines, value this type of material.
If you already have one, you surely know that it can be difficult to keep finding ideas to develop in the blog and consequently continue indexing pages to search engines; they also allow us to provide quality materials that can even generate backlinks in the digital environment.