The economy understood as the science that studies human behavior from the perspective of a relationship between given goals and limited means, increasingly requires the systematic and objective processing of large volumes of data. Thus, in recent years, the concept of Business Intelligence, or set of activities focused on obtaining and analyzing information relevant to decision making (Howard Dresner, vice president of the Gartner Group), has gradually played an increasingly important role. notorious for a significant number of organizations. Among the activities that shape Business Intelligence (or business intelligence) is Web Analytics, which can be defined as the professional discipline aimed at drawing conclusions, defining strategies or establishing business rules based on data collected in all those web environments over which a company exercises control. Another definition shuffled in its origins is one that Web Analytics considered the “collection, measurement, evaluation and rational explanation of data obtained from the Internet, in order to understand and optimize the use of the website of the organization.”